HERSHEY, Pa., November 17, 2009 – The Hershey Company celebrates the holidays with a host of new mouth-watering treats and eye-catching gifts including Hershey®’s Cookies ‘n’ Crème Nutcracker-Shaped Moulded Bars and York® Peppermint Pattie Snowflake Gift Boxes. Hershey treats, the gifts everyone loves to give and receive, add a delicious touch to holiday gifting, crafting and snacking. From festive stocking stuffers to recipes and crafts the whole family can enjoy, Hershey holiday treats reflect the colors and flavors of the season.

 

Hershey®’s Kisses® Brand Milk Chocolates, Hershey’s most popular holiday treat*, debuts festive, new seasonal packaging. Simply add a bow, and Hershey’s Kisses Milk Chocolates are wrapped and ready to give to family and friends. The two new designs feature:

Hung by the chimney with care, Hershey has delivered new and classic candy assortments and gifts perfect for stuffing stockings. This year’s Hershey stocking stuffers include:

Nearly 40 percent of holiday candy is purchased for adorning candy dishes, baking and crafting**. Hershey invites holiday revelers to share the magic by delivering a collection of irresistible recipes and candy craft ideas. From baking Reese’s Peanut Butter Temptations Cookies to decorating holiday wreaths with colorful seasonal treats, visit www.HersheysHolidays.com for recipes and crafts for the entire family to enjoy. In addition, Hershey’s Kisses Milk Chocolates holiday packaging will feature a variety of delicious recipes. Now, holiday bakers can collect and bake all 23 featured holiday recipes.

 

Hershey’s complete seasonal collection can be found at retailers nationwide. For more information on Hershey’s holiday products, as well as delicious holiday baking recipes, craft activities, desktop wallpaper and screensaver downloads, visit www.HersheysHolidays.com.

 

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, creamy indulgence of Hershey’s Bliss chocolates. Hershey is a leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey’s Special Dark and Hershey’s Extra Dark. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger and Dagoba. For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where we live, work and do business. The Milton Hershey School, established by the company’s founder in 1909, provides a nurturing environment, quality education, housing, and medical care at no cost to children in social and financial need. The School is administered by the Hershey Trust Company, Hershey’s largest shareholder, making the students of Milton Hershey School direct beneficiaries of Hershey’s success. Please visit us at www.hersheys.com.

 

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* IRI – FDMx 10 weeks ending 12/28/08

** IRI – FDMx 10 weeks ending 12/28/08 & Ethnographic Study 2003, 2006 and 2007