| Ask Nancy |
Q: Tea products are popping up everywhere – is tea becoming the latest beverage trend?
A: Tea is undoubtedly the latest beverage boom to hit the States as health and wellness continue to influence food and beverage purchases. In fact, the tea market is estimated to grow from $7.4 billion in sales in 2007 to about $15 billion in 2012.* Copco, a Wilton Brands company, sees this trend as an opportunity to remind consumers of its goal to produce the most excellent tea experience through its variety of kettles and tea-brewing accessories. Total Tea, our latest tea line, allows every personali-TEA to enjoy perfectly brewed tea – whether it's iced or hot, on-the-go, at the office or at home!
Have a question? Email me at nsiler@wilton.com and I'll answer it here.
Nancy Siler has been baking and decorating for more than 25 years and is host of the popular PBS series, "Bake, Decorate, Celebrate!" As vice president of consumer affairs and public relations for Wilton Food Crafts, Nancy helps make celebrating easy and exciting for consumers.
* According to Homeworld Business
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About Wilton Food Crafts |
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Wilton Food Crafts, based in Woodridge, Illinois and founded in 1929, is the leading food crafting company in the industry, with the number one position in cake decorating and bakeware. Today, Wilton offers the industry's most comprehensive and innovative selection of baking, cake decorating, candy making, cookie making, wedding and seasonal products. Wilton products are designed to make it easy for anyone to enjoy the thrill of serving something special. Along with great products, Wilton classes and publications have helped hundreds of thousands of people around the world create impressive party desserts, served with flair.
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Try This |
 Chilly fall nights are best accompanied by seasonal desserts and a cup of hot tea. Wilton's Mini-Loaf Pans make nutty, spicy Pumpkin Bread Loaves ideal for gift-giving. Show friends and family how thankful you are to have them in your life with Autumn Spice Cookies, perfect as a post-dinner treat!
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Quick Bites |
It's here! The 2010 Wilton Yearbook of Cake Decorating is an essential, go-to guide for any festivity. Make party memories your guests will never forget with delightful baking, decorating and celebrating ideas from the experts at Wilton.
- Check out First Birthday Bash!, the special section for irresistible new ideas to create fun toddler celebrations, from Noah's Ark to "Birthday Bounty."
- Get acquainted with the Wilton bakeware difference and find out why it's the aluminum bakeware decorators trust most. With a Lifetime warranty, you can rely on Wilton—the Baking Experts since 1929!
"The best bakeware I have ever used. I am a baking teacher and wouldn't want to use anything other than the Wilton Aluminum bakeware. Easy to use, remove baked cake and wash!' – Patricia J. from Hamilton, Ontario
- The 2010 Wilton Yearbook can be purchased for only $11.99 at specialty, craft, discount and select department stores; online at www.wilton.com; or by calling 1-800-794-5866.
WANT A FREE YEARBOOK?
Be one of the first 25 members of the media to receive this year's Yearbook! Click here to request a free copy. |
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NEW! Copco Corner |
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Tea is more than just hot – it's brewing up a collection of solution-based products from Copco. In addition to the line's superior functionality and forward-thinking design, Copco's tea accessories are packaged in fully-recyclable plastic and paperboard. (Now that's what we call green tea.) Determine your personali-TEA with these four brand-new tea products from Total Tea.
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Office-minded: You're all business when it comes to tea. Lucky for you, Copco's functional Basket Infuser makes it easy to enjoy a hot cup without the fuss. Its innovative lily-pad lid rests atop any cup or mug to retain heat while steeping, then inverts to collect excess water and keep your office desk clean and dry. (If only your intern was as tidy.) |
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Inspector Gadget: You've waited in never-ending lines to get the latest techie gizmo in town. So why should your tea gadgets be ordinary? Be the envy of your tea-sipping friends with the Twisting Stick Infuser with Lily Pad. Its cool design twists open to steep then rests on a drip-free lily pad base, keeping your mp3 player away from accidental water damage. |
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Bag to the Future: If you prefer tea bag aficionado to loose leaf devotee, keep your hands (and lap dog) drip-free with a Tea Bag Squeeze with Stand. The cutting-edge stainless steel insert makes squeezing your Earl Grey a cinch, while the nifty stand conceals the bag. |
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On-the-Go: You lost your keys, forgot your lunch and wore two different shoes to the office. Have no fear – your tea was hot every step of the way. Copco's Soft Grip Tea Thermal features a BPA-free liner, infuser AND double-wall construction to keep your tea hot or cold. We'll drink to that! |
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