Coldwater Creek, the national leading retailer of quality fashion for women, is gearing up to host the fall segment of their semi-annual nationwide "Try It On for the Cure®" initiative.  The one day only event, hosted on Sunday, September 21st during regular store hours, encourages all women to stop in to any Coldwater Creek store and try on clothes as a fun and easy way to join in the fight against breast cancer.  Proceeds from the fundraiser will benefit Susan G. Komen for the Cure®.

Coldwater Creek’s "Try It On for the Cure®" is a simple program that has far reaching benefits for women and no purchase is necessary to be a part of it.  For every woman who enters a dressing room and tries on any apparel from Coldwater Creek’s extensive collection at any store on September 21st, Coldwater Creek will donate $1 to Komen for the Cure. 

For those who choose to make an in-store purchase during the one day fundraiser, the retailer will also donate 10 percent of the day’s sales from each of these stores to Komen for the Cure.

“We're so proud to be leading a program that is all about women helping women,” said Elizabeth Turley, director, brand management for Coldwater Creek.  “Try It On for the Cure allows us to connect with local women who share the same passion we have for this cause in a united effort.  They do the trying on, which allows us to do the giving.  It’s a perfect partnership for a great cause.”

“Try It On for the Cure is a terrific example of how people can get involved in the breast cancer movement in a fun and meaningful way,” said Hala Moddelmog, CEO of Susan G. Komen for the Cure. “We are thrilled to have Coldwater Creek as a partner in our promise to save lives and end breast cancer forever.”

Supporting Susan G. Komen for the Cure has become a passion for Coldwater Creek.  In all of the company’s 300 plus stores across the country, they execute multiple programs that focus on raising funds that stay within each local community.  During the company’s last national "Try It On for the Cure®" event in April 2008, Coldwater Creek donated over $100,000 to local Komen affiliates throughout the U.S. Whether individual stores are participating in the local Race for the Cure or hosting benefit fashion events, Coldwater Creek’s goal is to give back to the community.

For more information on "Try It On for the Cure®", please visit your local Coldwater Creek store or visit www.coldwatercreek.com.  

About Coldwater Creek
As a leading retailer of casual fashion, the company offers its colorful, comfortable clothes in misses, petites, and women's sizing at over 300 stores across the country, through catalogs and online at coldwatercreek.com. Coldwater Creek is in its fourth year as a National Sponsor of the Susan G. Komen Race for the Cure® Series and during that time has donated more than $4.6 million to Komen.

About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, Komen has invested nearly $1 billion to fulfill their promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 GO KOMEN.

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