HERSHEY, Pa., – July 9, 2008 – The holidays are a time for family, friends and giving, and The Hershey Company is celebrating the arrival of the season with a delectable collection of new and traditional holiday treats, stocking stuffers and gifts – both in stores and online. Whether searching for the perfect gift or looking for ways to make a holiday gathering sweeter, Hershey’s Holiday Collection is sure to bring happiness to every festive occasion.

Hershey Celebrates the Holidays at Retail – Seasonal Collection Debuts
Hershey’s confections make filling stockings and finding the perfect gift easier with its 2008 seasonal selections.

Hershey’s treats available this Holiday season at retail include:

• NEW – Whoppers® Sno-Balls® Candy Coated Malted Milk Balls, Whoppers® Malted Milk Balls and Milk Duds® Candy Holiday Village Cartons
• Hershey®’s Pot of Gold® Boxed Chocolates in several delicious assortments: Premium, Nuts, Caramels, and Milk Chocolate Collections, as well as Pecan Caramel Clusters
• NEW – Hershey®’s Kisses® Brand Milk Chocolates Naughty and Nice Gift Bags
• NEW – Hershey®’s Kisses® Brand Milk Chocolates Red and Green Gift Bags with seasonal plumes
• Hershey®’s Kisses® Brand Milk Chocolates Filled with Hot Cocoa Crème
• Hershey®’s Kisses® Brand Candy Cane-Flavored Mint Candies
• Hershey®’s Kisses® Brand Mint Truffle Wrapped in Dark Chocolate
• Hershey®’s Kisses® Brand Milk Chocolates, adorned in red, green and silver wrappers
• NEW – Hershey’s Bliss® Crème de Menthe-Flavored Milk Chocolate
• NEW – Jolly Rancher® Holiday Lollipops
• NEW – Hershey®’s Solid 5 oz. Milk Chocolate Santa

Hershey’s complete seasonal collection can be found at retailers nationwide. For more information on Hershey’s seasonal products, as well as delicious Holiday recipes, crafts and gift giving solutions, visit www.Hersheys.com/Holidays.

Hershey’s Gifts – The Sweetest Site on the Web® – Get Personal This Season
‘Tis the season to be sweet! Surprise family, friends, business customers and clients with personalized seasonal gifts this year from Hershey’s Gifts. The Sweetest Site on the Web® – www.HersheyGifts.com – offers a wide array of unique gift options making it the ideal destination for online gift-givers, especially last-minute shoppers still hoping to make the Holiday season memorable. Have Hershey’s Gifts deliver it for you right to their door!

Gifting options for the Holiday season include:

• Red & Green Swirls Deluxe Tower: Give a towering gift of glittering boxes and tins packaged together, and filled with treats everyone will love. Each box or tin includes Hershey’s favorites, such as assorted Hershey®’s Kisses® Brand Milk Chocolates and Hershey®’s and Reese’s® Miniatures Chocolates, plus new delights including Hershey®’s Pecan Caramel Clusters and Hershey®’s Milk Chocolate-Dipped Pretzels. Top this elegant masterpiece with a pure, creamy Hershey®’s Milk Chocolate Card, inscribed with your personal message.
• Pine Cone Basket: This gorgeous display of confections will bring holiday cheer to family, office staff or a special client. Tucked inside a pine cone basket are Hershey®’s Milk Chocolate and Dark Chocolate Truffles, Hershey’s Pecan Caramel Clusters, assorted Hershey’s and Reese’s Miniatures Chocolates and a variety of Hershey’s Kisses Milk Chocolates and Hershey®’s Special Dark® Chocolates. Personalize this basket with a pure, creamy Hershey’s Milk Chocolate Card.
• Chocolate Cards: Put a unique twist on Holiday greetings with a pure, creamy Hershey’s Milk Chocolate Card – a nine-inch square of chocolate hand-designed with your personal message. Also available in Hershey’s Special Dark Chocolate.
• Gold Personalized Chocolate Gift Box: Surprise your host with a hand-written personalized Hershey’s Milk Chocolate Card, packaged elegantly inside a beautiful golden box. The gift box features a generous supply of assorted Hershey’s Kisses Milk Chocolates and Hershey’s and Reese’s Miniatures Chocolates, all wrapped up for the holidays. Also available in Hershey’s Special Dark Chocolate.

Hershey's Gifts is open 24 hours a day, seven days a week. To see the complete collection or to order your Holiday gifts, visit www.HersheyGifts.com or call 1-800-4-KISSES (1-800-454-7737).

About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest North American manufacturer of quality chocolate and sugar confectionery products. With revenues of nearly $5 billion and approximately 13,000 employees worldwide, The Hershey Company markets such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, Kit Kat, Twizzlers and Ice Breakers. Hershey is the leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey’s Bliss, Hershey’s Special Dark, Hershey’s Extra Dark and Cacao Reserve by Hershey’s. Hershey’s Ice Breakers franchise delivers refreshment across a variety of mint and gum flavors and formats. Hershey’s partnership with Starbucks offers a premium chocolate experience that combines the highest-quality chocolate with Starbucks coffee-house flavors, for a range of delicious and distinct chocolate products. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger, known for its high-cacao dark chocolate products, Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts, and Dagoba, known for its high-quality natural and organic chocolate bars. Visit us at www.hersheynewsroom.com.

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