HERSHEY, Pa., February 26, 2008 – Fashion just got a little sweeter. The Hershey Company, Bravo and The Weinstein Company announced today that the “Eye Candy” fashions created on the hit reality design competition show, Project Runway, have left the catwalk for the auction block. The delicious Hershey-inspired fashions are being auctioned exclusively on www.projectrunway.com to benefit the Young Survival Coalition, the only non-profit network of breast cancer survivors and supporters dedicated to addressing the concerns and issues unique to young women and breast cancer. The Weinstein Company and Bravo expect that bidding on the delectable fashions will provide not only financial support, but also increase awareness on women’s health. Bidding on the delectable fashions is open now through March 18, 2008.

“When the idea of creating fashion from Hershey products was first brought to my attention, I couldn’t think of a more delicious challenge, literally,” said Tim Gunn, mentor on Project Runway. “Seeing the textures and colors of Hershey products and candy brought to life in a medium like fashion was unique and exciting. The fact that these pieces will help to raise funds for the Young Survival Coalition, just makes this entire episode a little sweeter.”

Project Runway’s sixth episode on January 2, 2008, challenged contestants to design a dress from materials gathered during a five minute shopping spree at the Hershey’s™ Times Square store. One contestant created a completely edible ensemble with Twizzlers® candy, while others adorned garments with wrappers from Reese’s® Peanut Butter Cups and giant Hershey’s® Milk Chocolate bars. The winner, Rami, fashioned a backless, halter-style bodice from Twizzlers packaging and a pleated skirt from the shiny foil wrapping of pink York® Peppermint Patties.

Consumers will have several opportunities to view the final fashions prior to auction at Hershey’s Times Square and Hershey’s™ Chicago through March 18.  The collection of Hershey’s-inspired “Eye Candy” dresses also will be featured on the catwalk during the Sweet Fashions fashion show in Hershey, Pa., March 30.

The “Eye Candy” dress auction, running February 26 through March 18, will benefit the Young Survival Coalition, the only non-profit network of breast cancer survivors and supporters dedicated to addressing the concerns and issues unique to young women and breast cancer. The Hershey Company has been a primary supporter of the Young Survival Coalition since 2004.

For more information on the Hershey-inspired “Eye Candy” fashions featured on Project Runway or to place a bid to benefit the Young Survival Coalition, visit www.projectrunway.com by March 18. To see who’s in and who’s out in the final designers challenge, viewers can tune-in to the season finale of Project Runway, which airs at 10 p.m. EDT on Wednesday, March 5 on Bravo.