HERSHEY, Pa. — November 26, 2007 — The Hershey Company invites consumers to customize their confections this holiday season with personalized offerings from Hershey’s Gifts. The Sweetest Place on the Web™ – www.HersheyGifts.com – introduces indulgent new gift collections that can be customized for friends, family and loved ones. The site also features traditional favorites such as Reese’s Peanut Butter Cups and Hershey’s Kisses Brand Chocolates as well as new “Fresh from the Factory” choices. The holidays have never been sweeter.

New gifting options for 2007 include:

• Build-A-Gift: Hershey’s Build-A-Gift collections allow you to create your own customized gift box filled with holiday Hershey’s Kisses Brand Chocolates or Hershey’s Miniatures Chocolate Bars. Hershey’s Gifts master chocolatiers hand-wrap each box and personalize a milk chocolate card with a message from you. Build-A-Gift collections are perfect for chocolate lovers, business associates or out-of-town friends.
• Fresh from the Factory: Hershey’s new Fresh from the Factory Club ships Reese’s Peanut Butter Cups, PayDay Peanut Caramel Bars, Twizzlers Candy, Good & Plenty Candy or Almond Joy Candy Bars within 96 hours of production. From the factory to your doorstep, Club Members receive a different Fresh from the Factory selection each month. It’s the perfect gift for the candy lover on your list.

Hershey’s Gifts is open 24 hours a day, 7 days a week, through December. Gifts are shipped directly from Hershey, Pa., The Sweetest Place on Earth^®, in holiday gift boxes. To see the complete collection or to order your holiday gifts, visit www.HersheysGifts.com or call 1-800-454-7737.

About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest North American manufacturer of quality chocolate and sugar confectionery products. With revenues of nearly $5 billion and more than 13,000 employees worldwide, The Hershey Company markets such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, and Ice Breakers. Hershey is the leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey’s Special Dark Chocolate, Hershey’s Extra Dark and Cacao Reserve by Hershey’s. Hershey’s Ice Breakers franchise delivers refreshment across a variety of mint and gum flavors and formats. In addition, Hershey leverages its iconic brands, marketplace scale and confectionery and nut expertise to develop and deliver substantial snacks, including Hershey’s and Reese’s single-serve cookies and brownies, and value-added snack nuts, including Hershey’s Milk Chocolate Covered Almonds and Hershey’s Special Dark Chocolate Covered Almonds. Hershey also offers a range of products to address the health and well-being needs of today’s consumer. Hershey’s and Reese’s Snacksters offer consumers great-tasting snacks in portion-controlled servings, while Hershey’s dark chocolate offerings provide the benefits of flavanol antioxidants. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger, known for its high-cacao dark chocolate products, Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts, and Dagoba, known for its high-quality natural and organic chocolate bars. Visit us at www.hersheynewsroom.com.

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