HERSHEY, Pa. – October 23, 2007 – The Hershey Company announces the launch of the exciting new Reese’s Whipps bar that provides Reese’s lovers with another great option for enjoying the classic flavor combination of chocolate and peanut butter. Reese’s Whipps offers a new texture and experience with a fluffy, whipped peanut butter flavored nougat center covered in peanut butter flavored candy and wrapped in rich chocolate. The result is a perfectly whipped Reese’s bar with 40 percent less fat.*

Reese’s Whipps marks the first time the signature Reese’s flavor has been captured in a whipped bar. Each bite delivers a soft, light, and airy experience. Reese’s combination of peanut butter and chocolate flavors has been whipped to perfection.

Reese’s Whipps are available in 1.9 oz. bars at supermarkets, drugstores, convenience stores and mass merchandisers nationwide. Reese’s Whipps will soon be available in packaged candy size and king size bars in March 2008. For more information on Reese’s Whipps, visit www.reeses.com.

About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest North American manufacturer of quality chocolate and sugar confectionery products. With revenues of nearly $5 billion and more than 13,000 employees worldwide, The Hershey Company markets such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, and Ice Breakers. Hershey is the leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey’s Special Dark Chocolate, Hershey’s Extra Dark and Cacao Reserve by Hershey’s. Hershey’s Ice Breakers franchise delivers refreshment across a variety of mint and gum flavors and formats. In addition, Hershey leverages its iconic brands, marketplace scale and confectionery and nut expertise to develop and deliver substantial snacks, including Hershey’s and Reese’s single-serve cookies and brownies, and value-added snack nuts, including Hershey’s Milk Chocolate Covered Almonds and Hershey’s Special Dark Chocolate Covered Almonds. Hershey also offers a range of products to address the health and well-being needs of today’s consumer. Hershey’s and Reese’s Snacksters offer consumers great-tasting snacks in portion-controlled servings, while Hershey’s dark chocolate offerings provide the benefits of flavanol antioxidants. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger, known for its high-cacao dark chocolate products, Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts, and Dagoba, known for its high-quality natural and organic chocolate bars. Visit us at www.hersheynewsroom.com.

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* Reese’s Whipps contains 40 percent less fat than the leading chocolate candy bar.