BOSTON – September 11, 2007 – Wonder Tablitz, a new brand of household cleaners and deodorizers that uses patented effervescent tablets and a patent-pending spray bottle to deliver powerful and effective products, will begin shipping to retailers nationwide in October 2007.  The new line will be launched with four Wonder Tablitz products, including:  Glass and Multi-Surface Cleaner, All Purpose Cleaner with Bleach, Citrus All Purpose Cleaner, and Fabric Refresher & Odor Eliminator.  

Each Wonder Tablitz unit – which includes a spray bottle and three effervescent tablets – actually represents three full bottles or a total of 96 ounces of product.  Once home, consumers simply add tap water and a single tablet to the exclusive 32-ounce spray bottle to produce the solution.

Wonder Tablitz products offer multiple advantages to retailers and consumers alike: 
• They support retailer sustainability objectives.
• They are effective, safe and easy to use.
• They cost up to 50 percent less than comparable cleaners.
• They eliminate the need for large refill bottles
• They require less shelf and home storage space.
• They reduce the use of plastic bottles by two-thirds or more.

Environmental & Sustainability Impact 
“More than 80 billion pounds of plastic are produced annually in the United States; the vast majority of which end up in landfills where they will likely still exist many millennia from now,” said Bill Schultz, Wonder Tablitz Corporation partner.  “Understanding that retailers and consumers want to make a difference, but also want effective household cleaning products, we set out to create new home care products that would be just as powerful and no more costly than the leading brands, but would also positively impact the environment.  Specifically, we focused on ways to reduce plastics production, landfill waste and the carbon footprint.”

The use of specially formulated cleaning tablets allows consumers to use their own tap water and reuse their original dispenser.  Adding water at home instead of during manufacturing significantly reduces shipping costs and fuel needed to transport the products.  And because each unit represents three 32-ounce bottles, fewer corrugated boxes are required and shipping costs are reduced.  The result is reduced carbon dioxide emissions and reduced landfill waste. 

Retailer Marketing Support
“Beyond the excitement of the new product itself, we will support the Wonder Tablitz product line at the retail level with point-of-purchase signage and floor displays, as well as a national publicity campaign, a consumer Web site and product labeling that focuses on the value and environmentally smart aspects of the product,” said Schultz.

Economic Impact
A beneficial byproduct of Wonder Tablitz products is pricing.  “Consumers will save up to 50 percent on the cost of Wonder Tablitz products over comparable cleaning products of the same size,” said Schultz. “The math is fairly simply; with Wonder Tablitz, consumers are purchasing only one bottle along with three tablets that yields three full bottles of product.”   

Wonder Tablitz Product Line/Availability 
The first products in the new Wonder Tablitz line include: Glass and Multi-surface Cleaner, All Purpose Cleaner with Bleach, Citrus All Purpose Cleaner, and Fabric Refresher and Odor Eliminator. Refill tablets will also be available.

Retailers interested in purchasing or learning more about Wonder Tablitz can contact Bill or Andrew Schultz at 508.660.0011, bschultz@wondertablitz.com or aschultz@wonder tablitz.com. 

Wonder Tablitz Corporation, headquartered in Walpole, Mass., is dedicated to the development of household cleaning products that deliver a great value to retailers and end users, and are environmentally responsible.  For more information on Wonder Tablitz products, visit www.wondertablitz.com or call 508.660.0011.  

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