Tapping One of 2008's Hot Culinary Trends, Celebrity Chef Guy Fieri Teams Up With The Other White Meat
to Ask America to "Bring it t-ON-g!"

DES MOINES, Iowa (May 13, 2008) – Grilling is taking a walk on the wild side this summer, with a taste infusion based on one of the year's hottest trends – bold flavors. Together with celebrity chef/grilling guru Guy Fieri, The Other White Meat is encouraging America to banish blah meals by launching a cross-country search for the season's boldest recipes with the "Bring it t-ON-g! Pork Grilling Challenge." Three "grillmasters" will go tong-to-tong in a finale competition judged by Fieri for the chance to take home bragging rights and $5,000.

According to a recent food trend report, bold flavors are hot for 2008 and summer is the perfect time to "heat up" taste buds! Nobody knows that better than Fieri. Known for Guyisms such as, "my food is so out of bounds and off the hook, you're going to love it," he pushes the boundaries on the grill to create bold and unapologetic eats. Pork is a star player on Fieri's grill.

"Grilling is like playing for grown-ups. It's fun, easy and you can follow the directions or invent your own rules! Pork is your grill's best friend. Nothing else out there blends more harmoniously with so many different seasonings; from lean tenderloin and loin chops to baby back ribs, your options are endless. It doesn't matter which cut you toss on the grill because with pork, the taste is always off the hook," said Fieri.

Catch the Fieri Fever!
Reflective of his bold personality, Fieri grills with gusto and you can too! Get inspired to embolden your favorite flame-kissed fare by cooking up some of Guy's favorite recipes first. Remember, bold doesn't mean difficult. Because pork is so easy to prepare, these recipes from Fieri can go from grill to table in less than 45 minutes:

• Bring on the "Mojo" Pork Chops to get your meal "mojo" running! This recipe combines flavorful ingredients like avocado, paprika and apple cider with pork chops for a spicy dish that'll have you licking your chops!
• Fieri's Pork Tacos with Watermelon Summer Salsa are anything but basic! Ditch the traditional taco shell for refreshing lettuce wraps. The salsa – a cucumber-watermelon combo – perfectly cuts the heat of jalapeno-flavored pork.
• With three kinds of mustard, a touch of honey and crushed pretzels, Honey-Kissed Pretzel Crusted Pork Tenderloin marries sweet and savory flavors...with a crunch that will make your palate dance!

Got a Little "Guy" In You? Bring it t-ON-G!
The National Pork Board's "Bring it t-ON-g Pork Grilling Challenge" is a search for the most creative, fun and boldest grilled pork recipes in the country. From May 9 through August 17, grilling enthusiasts everywhere can throw their tongs into the ring by visiting TheOtherWhiteMeat.com to submit a recipe, along with a summary on why their dish is the nation's boldest.

Three finalists with the boldest recipes will win a trip to New York City to compete in a live finale grill-off for Fieri, who ultimately will help decide which recipe packs a flavor punch to make it the boldest in America. Fieri will crown the grand prize winner, who will take home $5,000, the all-new Char-Broil® RED™ Infrared Gas Grill, grilling accessories, and a two-night stay and airfare for themselves and a guest.

"I can't wait to see what people throw at me," said Fieri. "I'm one tough judge – bold is in my blood so if it doesn't get my taste buds tingling, you're going home!"

"Pork" and Roll with The Other White Meat Tour
Want more ways to heat things up? The first-ever The Other White Meat Tour is criss-crossing the nation this summer to share with America why pork is the best kept secret to great grilling. The pork mobile will make stops in 23 cities from coast-to-coast to sample sizzling pork, conduct recipe demonstrations and offer up fun and free family-friendly activities!

One-Stop Shop
For dozens of bold recipes including those from Guy Fieri, grilling tips, complete rules and information on how to enter the "Bring it t-ON-g! Pork Grilling Challenge" and background on the tour, visit TheOtherWhiteMeat.com.

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