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Natasha Knows. . . AP Planner
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Natasha knows that planning ahead is essential to gaining the edge over
your competition. Now, you can plan your public relations initiatives with advance knowledge about the events that will shape your industry, your clients, and your competitors.
Introducing! AP Planner from The Associated Press, brought to you exclusively by eNR Services. A unique 12-month forward planning research tool, AP Planner lets you see over the news horizon with event categories including aerospace, financial services, politics, video games, and dozens more.
If you aren't using AP Planner, you're missing out! Get in the know on the events that will impact the success of your business! Here are some of the events for the month of December--pulled straight from AP Planner. Plan now to build a media campaign for your company or your client around one or more of these upcoming events--and watch your local and national media exposure grow.
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Events to Watch in December:
December 2 – 8: National Handwashing Awareness Week
Spread the word, not the germs. Put up signs around the office and the bathrooms, alerting people of the need for health safety. Help prevent the spread of germs. Bring bottles of hand-sanitizing liquid to schools in the community to help encourage children to get in the habit at an early age. Partner with local free clinics or health organizations in your area to hand out pamphlets or informational packets on the importance of hand washing to prevent colds, the flu and germs.
December 4: 'Ending AIDS: Why the World Can't Wait and What You Can Do' public forum
Attend the forum, which is open to the public to find out how you and others can get involved at the grassroots level. In recognition of this event and national awareness of AIDS and HIV prevention, organize a charity ball to raise funds for the cause. Organize your own forum for your local area and invite local doctors, health professionals and educators to discuss what can be done within the community.
December 5: 2008 Toyota Family Literacy Teacher of the Year Nomination Deadline
Reach out to publicly or privately funded programs in your area to make sure they nominate someone within their organization. Organize a Teacher of the Year nomination award for your local community or state.
December 6: Hearing on 'The Clean Water Restoration Act of 2007'
Organize a beach or lake cleanup to help support the act and do your part to keep the waters in your area from pollution. Educate residents in your community on the importance of protecting our nation's waters and wetlands by inviting government supporters to speak. Reach out to government officials to find out what you can do, or what they are doing, to protect waterways, including the streams and wetlands that feed and clean the nation's waters.
December 14: 30th Anniversary of Saturday Night Fever U.S. premiere
Get your groove on! Host a '70s dance party for disco fans of all ages to celebrate Saturday Night Fever – bellbottoms and platform shoes optional. Sponsor a free movie night at the local theater to show a special viewing of the movie. To help the spirit of dance stay alive...Ah, ha, ha, ha, stayin' alive, stayin' alive...as The Bee Gees would say...organize a raffle where the winner will receive a copy of the movie DVD and a gift certificate for dance lessons.
December 15 – 31: 'Drunk Driving. Over the Limit. Under Arrest.' National Crackdown.
To help be responsible, make sure everyone gets home safe from your company's or family's holiday party. Take one for the team. Volunteer to be the designated driver at various holiday functions this year to keep the roads safer. Invite a local law enforcement officer to speak at high schools or community events to stress the importance of driving safe this holiday.
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Natasha Speaks:
Predicting the Future in News May Not Be Such a Losing Game
Staying ahead of the trends in 2008 just got easier
The days of business professionals turning over the Magic 8 Ball to predict the events that will impact media coverage are not over – but the picture is getting clearer. It's no mystery that the media holds the power of coverage to thus create the awareness, knowledge, interest and intent that is needed to achieve desired results; but being able to forecast the news can make the difference in being a trendsetter or a follower.
The AP Planner, along with Editorial Calendars, has begun to shed light on the deep, mysterious pool of future news. According to Jeff Tidyman, senior vice president of Business Intelligence for eNR Services, Inc., those tools need to be taken advantage of if business professionals want to stay ahead of the trends in 2008.
"AP Planner is the only communications tool that provides a 12-month vista of upcoming events in dozens of verticals and industries. These events are giving users a chance to see what is going to be relevant to their business and newsworthy to journalists," Tidyman said. "It's opening doors for people to set the trends instead of trying to latch on down the road."
However, Tidyman adds that the usefulness of AP Planner goes beyond the interest of the media: it gives companies an inside look to business events that can impact and shape their industry and how it will be covered. "By knowing events in categories such as product launches, environmental news, economic indicators, or healthcare, communications professionals can formulate effective strategies that can set a precedent for 2008," Tidyman said.
It may put astrologers, psychics and tea-leaf readers out of business, but these forward-looking tools will make the future for companies using AP Planner a bit more bright.
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Inform Your Marketing Decisions With AP Planner From The Associated Press
AP Planner is a comprehensive future events database from The Associated Press that allows users to track upcoming events in a customizable database
- 100,000 events and growing
- Sharpen strategic planning
- Gain insight into opportunities across multiple industries and disciplines.
From press conferences and award ceremonies to financial announcements and legislative activities, there has never been an easier way to monitor upcoming events and shape your marketing plans around them.
AP Planner is available exclusively through eNR Services, Inc., and its business partners, to PR, marketing and corporate communications professionals.
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If you are interested in learning more about how AP Planner can help you plan and time your media outreach for maximum impact, please visit AP Planner. AP Planner is a service of The Associated Press. |
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because you purchased a product/service or contacted us for information. Natasha invites you to send a colleague a copy of our newsletter. If you would like to continue receiving our newsletters, sign up here. |
Natasha Cepura is Manager of Professional Services for eNR Services, Inc. She specializes in developing newsworthy content for local and national media. Natasha relies on AP Planner as her primary source of ideas to help clients increase media exposure by leveraging upcoming events.
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