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Natasha Knows. . . AP Planner
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Natasha knows that planning ahead is essential to gaining the edge over
your competition. Now, you can plan your public relations initiatives with advance knowledge about the events that will shape your industry, your clients, and your competitors.
Introducing! AP Planner from The Associated Press, brought to you exclusively by eNR Services. A unique 12-month forward planning research tool, AP Planner lets you see over the news horizon with event categories including aerospace, financial services, politics, video games, and dozens more.
If you aren't using AP Planner, you're missing out! Get in the know on the events that will impact the success of your business! Here are some of the events for the month of November--pulled straight from AP Planner. Plan now to build a media campaign for your company or your client around one or more of these upcoming events--and watch your local and national media exposure grow.
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Events to Watch in November:
November 11 – 17: National Fraud Awareness Week
Organize a shredding party to promote fraud awareness! Hire a mobile on-site shredding service to provide your community a chance to shred documents that can help prevent fraud. Get educated! Invite a financial advisor to speak to your employees on recent scams to provide tips and advice on fraud prevention. Get the next generation aware. Host an event at the local community college or university to let students know of precautions they can take and how to prevent themselves as being targets of a scam.
November 11 – 17: National Hunger & Homelessness Awareness Week
'Tis the season for giving. Organize a canned food drive at your place of business in support of the local food bank; or organize a volunteer initiative at the local soup kitchen. Reach out for answers. Find out what your local government officials are doing to resolve current homeless issues and public housing projects. Reach out to the Faces of Homelessness Speakers’ Bureau, a program of the National Coalition for the Homeless, to educate your community on the issues around hunger and homelessness.
November 16: Marine Toys for Tots Foundation Kickoff National Campaign
Get your business community involved. Invite others in the business community to serve as a drop-off location for Marine Toys for Tots. Find a family in your local community that could benefit from this organization and send in a request form to the local Toys for Tots coordinator. Organize a charity ball where the proceeds from the event will be donated to Toys for Tots.
November 17: Tellebration: Celebration Nationwide of Storytelling
Celebrate storytelling in your area. Invite professional storyteller or theatre groups to perform for your local community. Organize an outing to the area's children's hospital to read stories or perform skits for the young patients. Build appreciation and advocacy for the art form by raising funds to be donated to Tellebration, sponsored by the National Storytelling Network, which supports schools, libraries, shelters for the homeless, etc.
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Natasha Speaks:
New Isn't Always News
New products and promotions you want to pitch this holiday season?
Find something newsworthy to tie them to using AP Planner
I see it every day and it's even more prominent during the holiday season: companies offering "Limited Time Only" promotions and pitching "new" products. This may seem like news to the brand, but it isn't necessarily interesting to the media. To contribute to the likely success of your press release's pickup, PR professionals need to do a good job of positioning their products and promotions in a way that's newsworthy and factual.
"The holidays are always a big time for promotions and new product launches. Your best opportunities come when your product or trend fits into the story that journalists are going to tell," said Jeff Tidyman, senior vice president of Business Intelligence for eNR Services. "AP Planner lets you find the events that can give you a newsworthy angle, especially if the holiday season isn't appropriate."
When deciding how to present your product or promotion to the media, you need to take a step back and think, act and write like a journalist.
As the holidays arrive, it seems everyone is trying to get their products in lights…but have you considered the limelight? Find red carpet events or celebrity functions where your products can be included in swag bags or provide samples. Or be creative and find an awareness day that sets you apart from the normal holiday-themed pitches. In addition, AP Planner offers a way for companies to stay on top of their competitors by seeing what other products are being launched.
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Inform Your Marketing Decisions With AP Planner From The Associated Press
AP Planner is a comprehensive future events database from The Associated Press that allows users to track upcoming events in a customizable database
- 100,000 events and growing
- Sharpen strategic planning
- Gain insight into opportunities across multiple industries and disciplines.
From press conferences and award ceremonies to financial announcements and legislative activities, there has never been an easier way to monitor upcoming events and shape your marketing plans around them.
AP Planner is available exclusively through eNR Services, Inc., and its business partners, to PR, marketing and corporate communications professionals.
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If you are interested in learning more about how AP Planner can help you plan and time your media outreach for maximum impact, please visit AP Planner. AP Planner is a service of The Associated Press. |
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Natasha Cepura is Manager of Professional Services for eNR Services, Inc. She specializes in developing newsworthy content for local and national media. Natasha relies on AP Planner as her primary source of ideas to help clients increase media exposure by leveraging upcoming events.
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