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Natasha Knows. . . AP Planner
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Natasha knows that planning ahead is essential to gaining the edge over
your competition. Now, you can plan your public relations initiatives with advance knowledge about the events that will shape your industry, your clients, and your competitors.
Introducing! AP Planner from The Associated Press, brought to you exclusively by eNR Services. A unique 12-month forward planning research tool, AP Planner lets you see over the news horizon with event categories including aerospace, financial services, politics, video games, and dozens more.
If you aren't using AP Planner, you're missing out! Get in the know on the events that will impact the success of your business! Here are some of the events for the month of September--pulled straight from AP Planner. Plan now to build a media campaign for your company or your client around one or more of these upcoming events--and watch your local and national media exposure grow.
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Events to Watch in September:
Childhood Cancer Month
Partner with St. Jude Children's Research Hospital to create an initiative, such as a fundraiser to support the fight against pediatric cancer. Organize a community event such as a music festival, walk-a-thon or a golf tournament to raise funds for the National Childhood Cancer Foundation. Host an event at your place of business, the public library or town hall for you or local experts to talk to parents about the signs or symptoms of childhood cancer, tips on how to cope and other issues.
National Nutrition Month
Share your secrets! Organize an event where local residents can exchange recipes and taste samples of nutritious dishes. Have a nutritionist visit your workplace for a day to talk about good eating habits, health and nutrition-related issues and/or how to lose weight in a healthy way.
September 5 – 12: New York Fashion Week
Showcase your own runway styles! Organize a fashion show for kids and teens in your local community where local clothing stores can raffle items. Get your brand name recognized! Get involved with the fashion week's events where your products can be included in swag bags or as a sponsor. Partner with a local chapter of Dress for Success and have a "Fashion Make-Over" event at your place of business.
September 10 – 12: Going Green Conference in Davis, CA
Host a "green" movie night at your local theater showing environmental films, such as Al Gore's An Inconvenient Truth or The Discovery Channel's documentary series Planet Earth. In recognition of this conference, find out what your community can do to go green. Organize an event to inform the area on green practices, tips and technologies available. Host a fundraiser where the funds will be donated to an organization supporting green and eco-friendly causes, such as the American Farmland Trust or the Environmental Protection Agency.
September 18: World Water Monitoring Day
Go down to the river! Be involved in this international outreach program by sponsoring an event that includes cleaning the banks of bodies of water in your area. Build public awareness by informing residents in your local community on how their actions affect waterways and drinking water. Provide tips and practices on how the community can protect water resources. Participate! Go online to register waterways in your area and purchase a monitoring kit. Get your colleagues, friends and local media involved!
September 23 – 30: Banned Books Week
Celebrate your freedom to read by recognizing books that were once banned. Have those books highlighted at the local library, town hall or area book stores. Remind your community of their democratic freedom by inviting authors to your area to discuss with adults and young adults the importance of freedom of expression through books. Support literacy by hosting a book sale and donating the proceeds to the library in your area or the area's schools reading programs. Organize a seminar where the community can discuss various books, including ones once banned and different reading cultures.
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Natasha Speaks:
Jump off the
Back-to-School Train
and get Ahead with
AP Planner:
Set yourself apart using
AP Planner.
Now that September has arrived, the buzz of summer is officially over and the back-to-school trend is in full force. Companies of every shape and size are considering using the back-to-school theme for their marketing pitches. According to a recent article in USA TODAY, marketers are doing anything to jump aboard the 18 billion dollar back-to-school train.
Even if it is a stretch, marketers are tying in the new school year to their pitches since it is top of mind for so many, said George Whalin, president of Retail Management Consultants.
But what if there was a better way to get the attention of the media and consumers? What if there were other events to tie your pitch to – events that were newsworthy and set you apart from those headed down the back-to-school track? And, even more, what if you knew about these events in enough time to create a successful initiative around it?
"Granted, the back-to-school theme can be successful, but it could also be a reach that ends up a waste of money. AP Planner allows its users to plan ahead and tie their pitches to events that are not only newsworthy to the media, but differentiates themselves from their competitors and other companies using the new school year angle," said Jeff Tidyman, senior vice president of Business Intelligence for eNR Services, Inc. "It allows businesses to stay ahead of the game instead of trying to catch up."
For example, a skin care product company could focus their pitches around September as National Skin Care Awareness Month instead of "go back to school with healthy, glowing skin, etc."
"The possibilities for your PR initiatives or marketing campaigns are endless with AP Planner. It offers a look ahead to see what events are being recognized by The Associated Press, events to use for future business opportunities and what your competitors are involved in," Tidyman said.
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Inform Your Marketing Decisions With AP Planner From The Associated Press
AP Planner is a comprehensive future events database from The Associated Press that allows users to track upcoming events in a customizable database
- 100,000 events and growing
- Sharpen strategic planning
- Gain insight into opportunities across multiple industries and disciplines.
From press conferences and award ceremonies to financial announcements and legislative activities, there has never been an easier way to monitor upcoming events and shape your marketing plans around them.
AP Planner is available exclusively through eNR Services, Inc., and its business partners, to PR, marketing and corporate communications professionals.
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If you are interested in learning more about how AP Planner can help you plan and time your media outreach for maximum impact, please visit AP Planner. AP Planner is a service of The Associated Press. |
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Natasha Cepura is Manager of Professional Services for eNR Services, Inc. She specializes in developing newsworthy content for local and national media. Natasha relies on AP Planner as her primary source of ideas to help clients increase media exposure by leveraging upcoming events.
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