Reese's Peanut Butter & Banana Creme Cups - Vegas Elvis

Reese's Peanut Butter & Banana Creme Cups - "The King" Size

Reese's Peanut Butter & Banana Creme Cups - Miniatures

Reese's® debuted Collector Edition Reese's Peanut Butter & Banana Creme Cups and a “Live Like The King” instant–win promotion on Tuesday, July 17, 2007 in New York City, N.Y., paying tribute to the life and legacy of Elvis Presley. Three of Elvis' closest friends were on-hand to view the unveiling of the “Live Like The King” grand prize – a custom Reese's Elvis® Tribute Car built by car–crafting legend Boyd Coddington. The Elvis-inspired 1957 pink Cadillac includes all the upgrades of a 2007 custom hot rod. The Reese's Elvis Cups and promotion will be available through December 2007. Pictured: Elvis' friends: Sam Thompson (left), George Klein (center) Larry Geller (right).

Reese's® is paying tribute to an American icon with the launch of Reese's Elvis® Cups featuring the unique flavor combination of peanut butter and bananas made famous by Elvis Presley's love of peanut butter and banana sandwiches. The Collector Edition Cups feature an instant–win promotion inviting Reese's lovers to “Live Like The King.” The Reese's Elvis Cups and “Live Like The King” promotion launched today nationwide with the unveiling of the grand prize – a custom 1957 pink Cadillac Elvis Presley Tribute Car built by car–crafting legend Boyd Coddington.