HERSHEY, Pa., July 7, 2007 – The iconic Hershey®’s Kisses® Brand Chocolates commemorated its 100^th anniversary today with a record-breaking celebration in Hershey, Pa. The Hershey Company celebrated the brand’s centennial by unveiling “The World’s Largest Hershey’s Kisses Chocolate” at a birthday event hosted at Hershey’s Chocolate World® Attraction in Hershey, Pa., The Sweetest Place on Earth®. Complete with a seven-foot-long plume and 16,460-feet of foil wrapping, The World’s Largest Hershey’s Kisses Chocolate weighed in at 30,540 pounds and was certified by Guinness World Records® as “The World’s Largest Piece of Chocolate.”

“Hershey’s Kisses Chocolates is one of the world’s most beloved brands, helping people connect and share affection for 100 years,” said Michele Buck, Senior Vice President, Chief Marketing Officer, U.S., The Hershey Company. “Our tribute honors the iconic brand and continues the magic of our yearlong Kiss Someone^™ celebration. What a great way to start the next 100 years of Hershey’s Kisses.”

The World’s Largest Hershey’s Kisses Chocolate took nine days to construct and stands 12-feet tall. Consumers can see the making of the commemorative Hershey’s Kisses Chocolate by logging on to www.kisssomeone.com or by visiting Hershey’s Chocolate World Attraction through July 12, 2007.

Hershey’s Kisses Chocolates were first introduced on July 7, 1907, at a time when each chocolate piece was wrapped by hand. While the milk chocolate flavor has been an American favorite for 100 years, today the Hershey’s Kisses Brand line features a variety of flavors including: Hershey’s Kisses with almonds, Hershey’s Kisses filled with caramel, Hershey’s Kisses Special Dark chocolate, Hershey’s Kisses chocolate truffle, Hershey’s Kisses filled with peanut butter, Hershey’s Kisses filled with cherry cordial crème, Hershey’s Hugs and Hershey’s Mini Kisses Cookies. Hershey’s Kisses also are available in Limited-Edition varieties throughout the year.

Visit www.hersheyskisses.com for more information on the Kiss Someone celebration and consumer promotion offering consumers the chance to win a share of $100 million.

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest North American manufacturer of quality chocolate and sugar confectionery products. With revenues of nearly $5 billion and more than 13,000 employees worldwide, The Hershey Company markets such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, and Ice Breakers. Hershey is the leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey’s Special Dark, Hershey’s Extra Dark and Cacao Reserve by Hershey’s. Hershey’s Ice Breakers franchise delivers refreshment across a variety of mint and gum flavors and formats. In addition, Hershey leverages its iconic brands, marketplace scale and confectionery and nut expertise to develop and deliver substantial snacks, including Hershey’s and Reese’s single-serve cookies and brownies, and value-added snack nuts, including Hershey’s Milk Chocolate Covered Almonds and Hershey’s Special Dark Chocolate Covered Almonds. Hershey also offers a range of products to address the health and well-being needs of today’s consumer. Hershey’s and Reese’s Snacksters offer consumers great-tasting snacks in portion-controlled servings, while Hershey’s dark chocolate offerings provide the benefits of flavanol antioxidants. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger, known for its high-cacao dark chocolate products, Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts, and Dagoba, known for its high-quality natural and organic chocolate bars. Visit us at www.hersheynewsroom.com.

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