Natasha Knows. . . AP Planner
Natasha knows that planning ahead is essential to gaining the edge over
your competition. Now, you can plan your public relations initiatives with advance knowledge about the events that will shape your industry, your clients, and your competitors.

Introducing! AP Planner from The Associated Press, brought to you exclusively by eNR Services. A unique 12-month forward planning research tool, AP Planner lets you see over the news horizon with event categories ranging from aerospace to video games, and dozens in-between.

If you aren't using AP Planner, you're missing out! Get in the know on the events that will impact the success of your business! Here are some of the top awareness events for the month of July--pulled straight from AP Planner. Plan now to build a media campaign for your company or your client around one or more of these upcoming events--and watch your local and national media exposure grow.
Events to Watch in July:

National Recreation & Parks Month

  • Pull your community together by volunteering your company to assist with the local park ground's maintenance, such as the landscape, campgrounds or trails.

  • Donate funds to the local park to further the preservation of the park and provide recreational facilities and programs to the community.

  • Partner with a youth organization to promote awareness of parks and conversation values in the community.

National Ice Cream Month

  • Put a smile on children's faces by donating ice cream each Friday to the local Boys & Girls Club chapter or a community outreach program.

  • Get your scoopers ready! Hand out free ice cream cones at your place of business—great way to get brand awareness and be active in your community.

  • Partner with an ice cream shop to host a 1950s Ice Cream Social for the community.

July 1: Special Recreation for the Disabled Day

  • Volunteer with local organizations to participate with disabled children and adults in recreational activities.

  • Sponsor the Special Olympics chapter in your area.

  • Host a walk or bike ride to raise awareness for those with disabilities – have the proceeds go to Special Recreation for disABLED, International, who sponsors this awareness event.

July 7: Hershey Kisses 100th Anniversary

  • Isn't that sweet? Send little bags of Hershey Kisses to the local media outlets in recognition of this day with your company name on the ribbon.

  • Recognize a star student in the community and reward them with a trip to Hershey Park in Hershey, PA.

July 10 - 14: National Youth Sports Week

  • Take time to acknowledge local coaches and youth volunteers who make a difference in your community.

  • Give back to the community your business serves. Sponsor a youth sports program or team in the area by donating equipment, uniforms or funds.

  • Partner with the schools in your community to host an event where proceeds are donated to their sports programs.

Natasha Speaks:

Forget the Tabloids:
AP Planner Knows the Latest Events in Tinseltown

       Throughout any generation, people are drawn to celebrities as children are drawn to the sound of the ice cream man. The obsession with those famous extends even into the business world. More and more businesses, government agencies and associations are using celebrities to draw attention to their brand and message.

       Whether your business is looking to celebrities as a spokesperson, sponsoring a red carpet event, or providing celebrities with some swag at a function to garner publicity for your company's name and product, AP Planner gives you a look ahead at the celebrity events you’re interested in.

       "Leveraging celebrity credibility can be crucial for brand awareness. However, you have to start wisely and stay aware of what's going on in the celebrity world and try to target those that would be best aligned with your business," said Jeff Tidyman, senior vice president of eNR Services, Inc. "AP Planner gives your company the ability to target celebrities of interest without having to watch every 'hot' TV show or read every celebrity magazine."

       According to Tidyman, the definition of a "celebrity" isn't limited to actors and musicians – politicians, sports figures or fashion moguls are all captured in AP Planner.

       From the insignificance of Paris Hilton's release from jail – which was updated in AP Planner as soon as her home confinement was terminated – to the importance of Macy's Passport fundraiser for HIV/AIDS research, AP Planner has it all.

       AP Planner provides the opportunity to research the various industries and discover the events that will compliment your public relation efforts. With categories ranging from "Celebrities" to "Movie Releases" to "Fashion & Beauty", you can be proactive in determining how to get your brand included at celebrity events.

Inform Your Marketing Decisions With AP Planner From The Associated Press

AP Planner is a comprehensive future events database from The Associated Press that allows users to track upcoming events in a customizable database

  • 100,000 events and growing
  • Sharpen strategic planning
  • Gain insight into opportunities across multiple industries and disciplines.

From press conferences and award ceremonies to financial announcements and legislative activities, there has never been an easier way to monitor upcoming events and shape your marketing plans around them.

AP Planner is available exclusively through eNR Services, Inc., and its business partners, to PR, marketing and corporate communications professionals.
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If you are interested in learning more about how AP Planner can help you plan and time your media outreach for maximum impact, please visit AP Planner.

AP Planner is a service of The Associated Press.
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Natasha Cepura is Manager of Professional Services for eNR Services, Inc. She specializes in developing newsworthy content for local and national media. Natasha relies on AP Planner as her primary source of ideas to help clients increase media exposure by leveraging upcoming events.

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