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Natasha Knows. . . AP Planner
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Natasha knows that planning ahead is essential to gaining the edge over
your competition. Now, you can plan your public relations initiatives with advance knowledge about the events that will shape your industry, your clients, and your competitors.
Introducing! AP Planner from The Associated Press, brought to you exclusively by eNR Services. A unique 12-month forward planning research tool, AP Planner lets you see over the news horizon with event categories ranging from aerospace to video games, and dozens in-between.
If you aren't using AP Planner, you're missing out! Get in the know on the events that will impact the success of your business! Here are some of the top awareness events for the month of March--pulled straight from AP Planner. Plan now to build a media campaign for your company or your client around one or more of these upcoming events--and watch your local and national media exposure grow.
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Events to Watch in March:
American Red Cross Month
- Organize a fundraiser where the proceeds are donated to the American Red Cross.
- Reach out to your community and employees by recruiting them to volunteer for training by the American Red Cross as a disaster resource.
- Promote leadership and disaster preparedness within the community's youth by teaching them about Red Cross services and opportunities.
National Nutrition Month
- Create an awareness campaign in your local community to discuss the latest trends around nutrition and how to maintain a healthy lifestyle, showcasing your products or services.
- Sponsor a seminar or event, such as a lunch-n-learn where local fitness and health organizations can provide tips on the pros and cons of fad diets.
- Provide healthy packed lunches to companies, organizations or the media in your community to promote good eating habits.
March 2, 2007: Read Across America Day
- Organize an initiative to donate used books to children or local school programs.
- Promote reading and literacy by sponsoring a storytelling event at bookstores or libraries where adults in the community can read to local schoolchildren.
- Identify future authors in your community through a short story contest.
March 5-11, 2007: Multiple Sclerosis Awareness Week
- Get your company involved in the fight for a cause by sponsoring a walk or bike race to support multiple sclerosis.
- Involve your community and employees to increase the awareness of multiple sclerosis by having those affected share their story.
- Donate a portion of your proceeds from a particular product to the National Multiple Sclerosis Society.
March 7, 2007: National Be Heard Day for Women Business Owners
- Women business owners can host a breakfast seminar to encourage and inform other women on owning a business.
- Identify and profile women in the community who have demonstrated business leadership skills.
- Support future women business owners by creating a scholarship for local high school students.
March 9, 2007: Employee Appreciation Day
- Host an event for employees and their families, such as a picnic, that includes a raffle with the proceeds going to a charity of their choice.
- Link with other companies in the same industry to survey employees' opinions (this would be very newsworthy to business reporters).
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Natasha Speaks:
A Successful PR Campaign has many elements.
Tying it to Future Events is One.
AP Planner Assists in Developing Successful PR Campaigns
Knowing what upcoming events will influence your PR campaigns is critical when pitching to the media and staying ahead of your competition. With the launch of AP Planner, you now have a myriad of future events at your fingertips--so you should always be in the know.
"'The key is to get ahead of the news curve,'" said Elvin McDonald, deputy editor, Better Homes & Gardens in a March 2006 article for Bulldog Reporter on scoring more ink. "'Step back from the daily news and figure out a way to tie to the seasons and celebrations coming up in the months ahead.'"
In a recent article, Craig McGuire, a writer for PR Week, discusses the importance of tying milestones, such as anniversaries, to a PR campaign. As a tip to all PR pros, he suggests researching the historical coincidences that editors love then generating a PR campaign around the anniversary. And that is exactly what Weber Shandwick did when they tied the upcoming 50th anniversary of the computer hard drive to clients Hitachi Global Storage Technologies and the International Disk Drive Equipment and Materials Association.
Anniversaries and milestones are just the beginning. AP Planner has an additional 119 categories that can assist you in developing successful PR campaigns.
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Inform Your Marketing Decisions With AP Planner From The Associated Press
AP Planner is a comprehensive future events database from The Associated Press that allows users to track upcoming events in a customizable database
- 100,000 events and growing
- Sharpen strategic planning
- Gain insight into opportunities across multiple industries and disciplines.
From press conferences and award ceremonies to financial announcements and legislative activities, there has never been an easier way to monitor upcoming events and shape your marketing plans around them.
AP Planner is available exclusively through eNR Services, Inc., and its business partners, to PR, marketing and corporate communications professionals.
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If you are interested in learning more about how AP Planner can help you plan and time your media outreach for maximum impact, please visit AP Planner. AP Planner is a service of The Associated Press. |
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Natasha Cepura is Manager of Professional Services for eNR Services, Inc. She specializes in developing newsworthy content for local and national media. Natasha relies on AP Planner as her primary source of ideas to help clients increase media exposure by leveraging upcoming events.
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