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eNR Services and Business Wire Team Up
to Market AP Planner
Industry Leaders Tapped by The Associated Press
NORWALK, CT. -- eNR Services, Inc. and Business Wire will market and sell the newly launched AP Planner, a comprehensive future events database from The Associated Press that allows users to track upcoming events in a customizable database.
AP Planner is a research and planning tool with information on more than 35,000 events in 100-plus categories that is continuously updated and searchable with real-time information. The data is indexed by date, category and organization. Search results include downloadable background information about events, links to related Web sites and media contact information.
"We believe the ability of AP Planner to influence strategic planning -- whether it's coordinating the release of a white paper to coincide with an important government report or scheduling a product launch to avoid getting lost on a busy news day -- will open up opportunities across multiple industries and disciplines," said Gregg Castano, executive vice president of sales for Business Wire.
"Until now, marketing communications professionals and the media conducted research on upcoming events by having to look through multiple sources -- Internet, trade magazines, media sources -- which is clearly inefficient and vulnerable to mistakes," said Jon Victor, CEO of eNR Services, the Norwalk, Ct.-based PR services solutions provider. "One of the major benefits of AP Planner is that it provides a single, comprehensive source of information on future events."
Sample categories of events covered by AP Planner include press conferences, award ceremonies, financial announcements, legislative activities, and many more. All events include date, time, organization, venue, description and contact information. There is also a function that highlights new items and all events updated since the last search.
"AP Planner enables you to research and plan based on a year's worth of upcoming events so that you can glean what will shape your industry, your clients and your competitors," said Jane Seagrave, AP's vice president of new media markets.
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to some 60 international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.
About eNR Services, Inc.
eNR Services, based in Norwalk, CT., delivers technology solutions and programs to aid professionals during every phase of the public relations and corporate communications cycle. More than 1,500 companies, ranging from leading global brand names to emerging start-ups, log on to eNR's integrated product to build media lists, distribute press releases, and to monitor news coverage from print, broadcast and online media outlets in both domestic and international markets.
For more information, contact Michael Lissauer at Business Wire at michael.lissauer@businesswire.com or Jon Victor at eNR Services at jvictor@enr-corp.com.
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